to inspire you
We love to write about our experience and what inspires us. We keep it short, appealing, sometimes bold or with a wink. But always for your good.
Building meaningful relations
Building the predictable engine your commercial dream team loves with the technology, processes and frameworks you need.
Enable and Innovate together
When introducing innovative ways of going to market to be able to engage and have relevant conversations with buyer profiles in the changing market, the vendor was positively “surprised”.
To be relevant as an organization or a person/employee what approach would you take for your Go-To-Market? A or B?
8 steps to build a plan to achieve predictable revenue growth.
Another year is coming up, and the revenue growth number is being formalized with you in the driver seat to accomplish it.
The infinite game
The rules changed, there was no endpoint, nobody won or lost, some players where behind and some were ahead...
And there it was… Filling the gap in my mind. Don’t we all look for that spark in our (professional) life? Just earning money doesn’t fulfill. At least not for me…
8 easy steps
Think about what can I do myself, where do I require training to uplift skills in my team or where do I need skills from outside the organization like an agency through fractional leadership to make it happen.
A cultural shock to reach success together!
Let me tell you a story of a sales leader I worked with. When starting to pioneer on finding the customers with the propensity to buy some years ago, he was at first somewhat skeptical.
Growth to be remembered for.
Will you act upon this responsibility?
Building a Go-to-Market, seems so easy.
But you will be surprised what we discover every day. For us common sense, for others an eye opener.
And how to fix it?
It is time to get a marketing enablement program in place.
The shared responsibility for Sales & Marketing
It is time to move from Sales and Marketing alignment to Commercial integration. Where integration is a shared responsibility to realize growth.
6 challenges with silo’s and how to build a bridge
Rallying around the customer is high on the agenda. Action= needed.
Like Kings and Queens do?
Discover the power of commercial togetherness to succeed externally.
Being relevant in a subscription economy requires more than having a great product. People are the key differentiators.
Stop over railing with education
Where partner enablement and innovation is a 2 way street.
Shouldn't be about selling
A sales process that is about selling will never unlock all potential opportunities and deals. Isn't that where it is all about?
To master for 2021
No, this is not your “feel good” trend list as most companies will probably debate them. Find 100 reasons for not adopting them instead of 1 reason just daring to do it.
That you will not regret to try out
To play the game differently as a sales & marketing leader there are many things you can’t control. That is OK and part of the game.
For your company and your career
8 years ago I walked into the office of my MD, 1 hour later I came out with a game plan, a big bet for the company and my career.
And see the value in it?
First of all, I believe the customer is the hero, you are the guide. Are you with me? There are six key parts of a news item...
A classic for people in the IT industry
Off course I am exaggerating but buying technology is easy, building an effective engine for predictable revenue growth is hard.
Center it around your buyer and make it human
Here are 3 parts you want in...
Don't be a hero
It is not easy, to craft a story deck. But the story needs to be told, inspired by amazing people. Starring the hero - YOU the one who dares to take action!
A real life story...
Everybody wanted to have a taste of the success, but some were more willing to pay the price for it. As change means also saying good bye to things you have always been doing.
Walk into the office of the MD