What customers say
"Really enjoyed working with Liesbeth de Rooij and Jeroen Hendriks to get their insights and support on our go-to-market approach for the Benelux region. With their enthusiastic drive and their proactive and customer-centric approach they have managed to reshape our strategy and deliver a clear and practical approach for both our sales and marketing organization for a specific portfolio of Verizon Business' services."
""The workshop was a great eye opener for CX Pay to create awareness of its current growth and expansion and how to manage its continued dynamic growth process based on togetherness."
“We have outgrown our “start-up” phase and need to further professionalize our sales and marketing strategy. In order to be able to take this next step, the guidance and set-up of IF has been very important. The mirror that Jeroen and Liesbeth hold up is confronting, but also clarifying and inspiring. It has helped us to get the right focus and go for maximum return in the search for new business partners."
“GTM strategy is all about diligence and focus. Fantastic experience exploring the intersection of purpose + profit with IF Associates who dive deep into your why with an actionable framework that can become an asset for the life of your business.”
“IF are working as a virtual extension of DataVita, giving us a proven strategy that’s already delivering according to their plan. It’s an end-to-end approach, from strategy to execution with KPIs based on metrics we can actually measure, the pipeline growth is impressive and we’re projecting great results.”
"In our ambition to scale our recurring revenue growth, we were looking for quick wins and improvements. IF approached this with a clear vision and plan of approach to make a difference in the market."
"We see IF as a game changer to scale our business. Engaging with the right clients is key, so we can focus our sales and marketing efforts to people who align with our business technically and culturally".
“We see IF as our strategic partner to guide us how to grow and where to focus in the global market space. So we can jointly focus our efforts on building up relationships with our customers by being on the channels and platforms they are.”
“IF Associates has a unique way of helping you to define your potential growth. With their unconventional and innovative program to find customers with the aspiration to reach full potential growth is both impactfull and fun".
Meet some of our customers
We are proud that we are able to help our customers in (re)building the foundation for growth and building long-term relationships. Some start big, some slice the elephant.
Results with the IF approach
5x Higher account engagement realizes 533% pipeline increase
By engaging with more stakeholders in the buying group balancing human and digital touchpoints
Work Smart, play better
By adopting the IF Formula that leads to: happy employees = happy customers
83% Win rate with a 5x higher contract value
By embedding DNA-ICP™: your ideal and long-lasting customers
100% Fun & becoming better every day
By developing skills and competences of your commercial dream team
Up to 10x higher Customer Lifetime Value
By putting your purpose and values into action, claiming a topic in the market
One commercial dream team sent on a mission
By transforming siloed marketing/sales teams and metrics to a unified team with joint goal setting and measurement