Our purpose drives us
Our purpose is our compass, it inspires us and drives us by the things we do.
IF Associates believes in serving the market by growth through togetherness.
The IF story
The fast track to high value customers
When realizing fast & sustainable growth with seperate entities it’s hard to stay on track.You stretched the market and your internal teams, limited cross-functional collaboration and it’s difficult to support your people to hit their targets. This effects sales productivity and is slowing down growth.
IF Associates guides companies to land & expand high value customers in their multi-offering. With our Togetherness-Led Growth GTM methodology. We empower, enable + develop commercial teams.
We are IF Associates, imaginators of fast & sustainable Go-To-Market. We believe in the impact of Growth Through Togetherness. We bring impact & fun, with a collaborative approach, new frameworks and interconnected processes. Creating a scalable and sustainable foundation and environment where the teams will flourish and build success.
With 6 weeks, the fastest cross-functional GTM approach for sustainable growth strategies.
Our vision & mission
We are on a mission to fulfill our vision. Want to join us in this journey? As a customer, partner or talent in our team, we love to work with amazing people. We look forward to discover making a difference together with you.
Our vision
We will inspire, activate and help organizations realizing growth and happiness for their people
Our mission
To become THE growth & happiness innovator for companies in the subscription economy, based on togetherness to accelerate recurring revenue, bring purpose into practice and to become better every day.
The story behind our brand
Making Impact, while having Fun
- Liesbeth de Rooij & Jeroen Hendriks
It all started at the end of an event. This time we were not inspired. It was all about siloed frameworks and processes. What about connecting the dots? What about people? We took a piece of paper and started to design a model where everything comes together to realize growth. When we decided to start our company this 'wheel of value' became the corner stone of our proposition. One thing was clear. We want to make Impact, but what is it worth without having Fun. That is where the first ideas for our brand arised. Combining the first two letters is where the imagination starts. IF you don't try, IF you don't challenge the status quo, IF....
The other thing we were sure about is that we want to become part of our customer's commercial team. That is when IF Associates was born.
With our global working experience, fit with the English language and ambition to grow internationally, we decided to use English for all our content. Maybe it is not always perfect, but we hope it will bring value. IF you prefer your own language, choose Google Chrome as browser, click translate at the top, or right-click anywhere on the page and click translate. As easy as it can be :-)
- Your growth & happiness = our success
- We don't sell services, we are part of your team
- We bring energy
- The power of togetherness
- Keep growing and helping others to grow
- Taking responsibility, loving accountability
- F.A.I.L (First Attempt In Learning) to innovate and to stay relevant
- Challenging the status-quo
- Breaking silos & building bridges