Why we exist


We are moving into a people-centric business world. Organizations that are not adapting to the changing business landscape and not responding to personalized customer needs, will struggle. They will lose their relevancy and in the end disappear. The thrivers will take a different road. They will connect their purpose to what customers want. 

We inspire, activate and help organizations and their people making their growth strategy a reality, be happy and to unlock success. We believe in the power of internal commercial togetherness to succeed externally as a 'king or queen', serving your market.

People in the heart, value from the start.

Imagine
IF we
help you

Changing the game by: 

  • ​Adopting the DNA - Ideal Customer profile ™ to find customers with the highest propensity to buy
  • Building a commercial dream team that will make impact
  • Generating guaranteed & relevant opportunities
  • ​Making impact; better, faster and sustainable with more fun
  • Predictability in hitting targets and business objectives
  • Decreasing acquisition costs while increasing CLV
  • Creating long-lasting happy customers

How we do that

Be relevant

Being relevant in a subscription economy requires more than having a great product. People are the key differentiator. Do you struggle to evolve to that shift? Adoption of change, pressure of time, growing relationships with customers? This will have impact on time to market, customer lifetime value, business sustainability and costs.

We cracked the code and developed the IF Formula to:

  • Achieving your business objectives more easily
  • Becoming predictable in revenue growth
  • Growing in your commercial maturity
  • Laser focussed execution with your talent or ours
IF Formula

Cracking results to hyper growth with integrated Sales & Marketing

5x higher Account Engagement

That goes beyond the lead with the right balance between digital and human touchpoints

533% Pipeline increase

By enabling your commercial dream team

Up to 83% win rate

In desired customer base with DNA-ICP™

100% Fun

While becoming better every day

3% customers, 70% growth

By finding and creating true customers to drive-up growth

10x higher Customer Lifetime Value

By investing in talent and building customer relations

Our experience

We connected, we partnered

we tried, we learned

and we delivered..

  • With roots in IT and digital, to drive customer experience
  • Said “Goodbye” to products and “Hello” to subscriptions
  • Turning challenges into opportunities with positive business outcomes
  • Integrated transformations that realize growth & happiness
  • Successful integration of commercial teams
  • Maximizing partnership investments and budgets
  • A proven model for delivering actual measurable results
  • Methods for a fast time to market 
  • Choosing the best strategies and avoiding costly mistakes
Book an appointment

What customers say

Ready to crack the code to hyper growth and happiness?

Start your journey to explore.

  • Schedule an appointment
  • Define with us your success and assess your commercial state
  • Free custom 'golden IF tips'
  • Customized plan, connected to your growth strategy
  • Invest in the IF formula to crack the code
  • Grow into our programs and services towards the 'Universe of Growth'
Book an appointment and the Golden IF Tip