Ready to stand out of the crowd?
An approach to succesfully land & expand. With a collaborative approach, new frameworks and process, you create an environment where the teams will flourish and build success.
- Growth through togetherness -
With the IF approach we help our customers improving
Land & Expand
Finding high value customers with the potential to expand your portfolio.
Process
Scaling comes with structure. It is more efficient and effective.
Collaboration
Your Product, Sales, Marketing and CS teams work closely together based on interconnected KPI's.
Your competative advantage
With distinctive messaging, value proposition and storytelling you stand out of the crowd.
Togetherness-led growth GTM Model
How we workStep 1
Aligning the teams
around the purpose and assessing current stage
The foundation for collaboration and growth
Step 2
Defining growth and how teams measure success
Getting insights on growth focus incl. land & expand
Step 3
The impact when focussing on the right accounts together
Entry DNA-ICP profile with human criteria
Step 4
Jointly getting to know the DMU
The foundation for value proposition, messaging, content and conversations
Step 5
Getting an account-centric process in place
A process for Sales, BDR, Marketing & CSM