Why we exist
Welcome to the people-centric business world! Organizations that are not adapting to the changing business landscape, getting hit by environmental factors and see growth as just a financial thing, will lose their people, their relevancy and in the end disappear. Join the thrivers that dare to take a different road and believe in converging 3 parts of growth: financial, people & happiness and transformation, the foundation of success.
We inspire, activate and help organizations and their people making their growth strategy a reality, be happy and to unlock success. We believe in playing the infinite game and the power of commercial togetherness to succeed externally: serving the market as kings or queens. Will you join us in this movement?
Being relevant and successful requires more than having a great product. It requires a different growth strategy to generate recurring revenue and delivering value to your people and customers.
We developed the wheel of Growth & Happines. As your associate, we guide you how and where to grow with a commercial dream team on a mission converging the 3 parts of growth:
- Financial growth
- People & Happiness growth
- Transformative growth
Do you know we connect our return of partnership on these parts as well?
Imagine
IF we
help you
with our unique mix to play the game different
- Choosing an unconventional and innovative account-based approach that generates recurring revenue growth
- Chief Revenue Officer services like unique DNA-ICP™ and account-centric revenue waterfall model
- Building and transforming your Sales & Marketing teams to one commercial team on a mission
- Actionable, commercial, and cross-departmental strategies focused on interlocking Purpose, Go-to-Market and Campaign
- People development and coaching to become better every day
Results with mastering the IF Formula
5x Higher account engagement realizes 533% pipeline increase
By engaging with more stakeholders in the buying group balancing human and digital touchpoints
Work Smart, play better
By adopting the IF Formula that leads to: happy employees = happy customers
83% Win rate with a 5x higher contract value
By embedding DNA-ICP™: your ideal and long-lasting customers
100% Fun & becoming better every day
By developing skills and competences of your commercial dream team
Up to 10x higher Customer Lifetime Value
By putting your purpose and values into action, claiming a topic in the market
One commercial dream team sent on a mission
By transforming siloed marketing/sales teams and metrics to a unified team with joint goal setting and measurement
- With roots in IT and digital building successful Go-to-Markets
- Said “Goodbye” to products and “Hello” to subscriptions
- Turning challenges into opportunities with positive business outcomes
- Integrated transformations that realize growth & happiness
- Successful integration of commercial teams
- Proven models for delivering measurable results
- Concepts for a fast time to market
- Choosing the best strategies and avoiding costly mistakes
- Building the foundation for success
What customers say
“IF are working as a virtual extension of DataVita, giving us a proven strategy that’s already delivering according to their plan. It’s an end-to-end approach, from strategy to execution with KPIs based on metrics we can actually measure, the pipeline growth is impressive and we’re projecting great results.”
"In our ambition to scale our recurring revenue growth, we were looking for quick wins and improvements. IF approached this with a clear vision and plan of approach to make a difference in the market."
"We see IF as a game changer to scale our business. Engaging with the right clients is key, so we can focus our sales and marketing efforts to people who align with our business technically and culturally".
“IF Associates has a unique way of helping you to define your potential growth. With their unconventional and innovative program to find customers with the aspiration to reach full potential growth is both impactfull and fun".
“We see IF as our strategic partner to guide us how to grow and where to focus in the global market space. So we can jointly focus our efforts on building up relationships with our customers by being on the channels and platforms they are.”
- Discovery call
- Value analysis
- Define with us your growth strategy improvements
- Customized plan, connected to your growth strategy, incl. Return on Partnership
- Performance based monthly subscription; your success is our success
- No-contract lock in, we only want happy customers
- Pay as you grow; grow into our programs and services towards the 'Universe of Growth'