IF unconventional trends

No, this is not your “feel good” trend list as most companies will probably debate them. Find 100 reasons for not adopting them instead of 1 reason just daring to do it. The thriving commercial teams will see them as big opportunities to lean into in 2021 and build the foundation for making their growth strategy a reality. These smart companies and leaders are already changing the formula in which they generate revenue and value today.

Imagine if you could:  

  1. Innovate your market approach, the only way is to fail fast and hard 
     
  2. Quickly navigate in unpredictable business conditions, don't structure up for a sprint 
     
  3. Implement a world-changing purpose across your business, don't think big 
     
  4. Plan for predictable commercial success, ditch your marketing plan
     
  5. Unlock 70% of your potential growth, dare to say “No” to 97% of the accounts in your market 
     
  6. Be relevant in the subscription economy, do not rely on your product 
     
  7. Send your commercial dream team on a clear mission, stop with relying on sales & marketing alignment 
     
  8. Truly inspire and engage with your business audience, stop the business talk 
     
  9. Be relevant in a conservative c-suite, change the game 
     
  10. Get a fast time to impact, don’t jump into campaigns directly 

    A big opportunity for those who dare to change the game in B2B marketing and commercial. IF Associates believes in the power of internal commercial togetherness to succeed externally as a ‘king or queen’ serving their market.

Turn challenges into

Opportunities