Big bets for your company and your career
8 years ago I walked into the office of my MD, 1 hour later I came out with a game plan, a big bet for the company and my career.
We had a tough conversation, we were visible with our marketing but not driving tangible results.
His question was: "What would happen if we close down the marketing shop now?"
My answer: "Sadly, we will probably hear that we would miss out on the sandwich events."
My question back: "What would it mean for you if we improve, modernize and innovate our marketing? If the sales team would complain that they get too many relevant leads?
I got 1 year to make it happen, not because he told me but because I said so.
Sometimes you need to take a calculated risk, if everything will stay the same nothing will change.
He was my biggest sponsor, I had so many learnings.
From truly collaborating to achieve revenue targets with the senior sales leader - who later turned into my mentor - to actually speaking and engaging with customers.
Here is where my journey to integrated demand generation started and I am forever grateful for that.
What big bets are you taking for your company and your career?