Nobody ever got fired for buying IBM
Nowadays in marketing it looks more like “nobody ever got for fired for buying IBM” .... 😂 Just buying the technology without having a strategy in place.
Off course I am exaggerating but buying technology is easy, building an effective engine for predictable revenue growth is hard.
To get this engine for your organization in place, the first step is to really just start with “Your growth strategy”
What (recurring) revenue should come from these 4 simple buckets:
- Ideal Customer Profile customers
(Account Based Marketing / Account Based Everyting accounts sit in here)
- Ideal Customer Profile new business
(Account Based Marketing / Account Based Everything accounts sit in here)
- Non-Ideal Customer Profile customers
- Non-Ideal Customer Profile new business
Interested to discover how you can grow? Book a commercial assessment.