The foundation
to attract
high value customers

You will get control over your funnel/bow-tie: increase in conversions, winrates, deal size and CLV

Being succesfull together: shared focus, kpi's and strong collaboration based on a shared belief

People development
Bringing the teams to the next level with the right enablement to go to market where the magic happens

Building block 1

Aligning the teams around the purpose

If the teams don't understand why, it is hard to get them onboard


Clarifying why choosing for a togetherness-led GTM model

Making everyone part of diving deep by assessing the current state


  • Every stakeholder is on board

  • Insights what is blocking the future state


Building block 2

Defining growth and how teams measure success & progress

Listening to the team

Getting the right external & internal insights to define what success looks like


  • Auditing the state of your togetherness & transformation journey to become better every day

  • Leadership explaining growth objectives and team defines shared success KPI's


  • Next stage defined in transformation journey

  • A growth calculator that defines volume, velocity & conversion to reach your revenue goals

  • Shared KPI's & goals

Building block 3

Create processes to define customers with the highest values

Who are the customers we want

Defining  & finding high-value customers based on our DNA-ICP with our unique approach

The entire team is involved in creating the criteria like how the ideal customer looks (e.g.demographics, culture, values)


  • A DNA-ICP profile

  • Having a defined focus on customers with the highest propensity to land & expand

Building block 4

Understand together how to engage with DMU

Know your buyers, what they value and how they buy

A collaborative approach to stakeholders in the DMU, messaging & value proposition

Deep understanding of the buyers to bring the team to the next level (content, communication, outbound & sales)


  • The team feels enabled to engage with the entire buying group, what they value and how they buy

  • Messaging mapped to buying process

Building block 5

Getting an account-centric approach in place

Where teams support each other

Connecting Sales & Marketing process & activities to buying process & activities
Defining roles & responsibilities in each stage of the selling process of the entire funnel or bow-tie

Account-centric approach for BDR's/Sales/Marketing/Customer success