Meet Jeroen Hendriks


Jeroen picture.jpg

I am passionate about preparing and equipping organizations in making their growth strategy a reality. I am a cross-departmental recurring revenue leader with people-centric mindset. Excited to share my learnings and best practices through providing leadership coaching and mentoring to help talent to navigate their journey to modern leadership. A trusted advisor for organizations who want to be relevant in the subscription economy with 10+ years experience in marketing, commercial and Go-To-Market leadership experience.

I am a proud member of the revenue collective family for commercial/growth leaders across the globe. 

 

My sweet spot is generating revenue for 'subscriptons' by building a commercial dream team. 

 

My values in action

Drive Execute Togetherness
Changing the game                 F.A.I.L to realize growth                 Getting the best out of  others
Turning challenges into opportunities Fast time to impact            Humor and positivity             
Be optimistic, the future is positive Work smart, play better       Run far together                    

 

I educate Revenue, Marketing and Sales leaders how to grow

  • Predictable recurring revenue up to multi-million euro total contract values with 83% win rate
  • A marketing/commercial team from 0 to 25+ employees delivering measurable results
  • Through 10+ innovative transformations making impact better, faster and sustainable with more fun
  • By building a commercial dream team that will create substantially more and long-lasting happy customers

With my roots in IT & Digital,
delivering predictable recurring revenue growth

Get guidance and experience to build your growth & happiness engine

My sweet spot is generating revenue for “subscriptions” by building a commercial dream team. Starting with your people, I figure out the best way in making your growth strategy a reality. I partner with your executive leadership team to change the game by realizing predictability in hitting targets and business objectives.

Selection of innovative transformations
driven by me

Increased growth of people and profit

From traditional isolated marketing to a modern integrated marketing department

Increasing commercial togetherness

From siloed sales & marketing departments to one commercial team

Outrageous conversion of 42% from lead to deal

From lead generation to integrated demand generation engine

Integrated business objectives, commercial targets and priorities

From activity/tactic based marketing planning to end-to-end marketing & sales planning & execution

Talent to create corporate strategy

From corporate strategy by executive team only to corporate strategy by role based team from all layers of the organization

Improving efficiency, excellence and collaboration 

From product-centric to audience-centric GTM strategy and role-based team