Building the
foundation for success with our Return on Partnership
Revenue growth
25:1 in 6 months
People & Happiness growth
One commercial team, one mission
Transformative growth
From tradtional approach to cracking to cod to hyper growth
DataVita
Program 1
DNA-ICP Program
Transformation
From every account is a potential customer to Finding customers with the highest propensity to buy
Delivered
2 ICP’s for proposition Cloud services and Co-location
Results
3% ideal customers of target market defined > 40 accounts
Program 2
Market Approach
Transformation
GTM’s connected to growth strategy
Delivered
2 buyer personas, buying scenario, messaging and market approach for cloud services, co-location
Results
Claiming topic in the market: "Making IT Carbon Free’
Program 3
Content & Conversations
Transformation
From written content to conversational content
Delivered
Content & conversations strategy & topic selection
Launch of podcast ‘Making IT Carbon Free’
Results
5x account engagement in buying group
Program 4
Platforms & Channels
Transformation
Stand-alone campaigns to solution based campaigns under the umbrella ‘Making IT Carbon Free’
Delivered
Content syndication with multi-integrated omni-channel campaign
Results
Investments connected to revenue target
Program 5
Commercial dream team
on a Mission
Transformation
From a list of marketing activities to marketing and sales goals connected to the growth strategy
Delivered
Commercial plan with goals, KPI’s and metrics
Results
A plan based on integrated goal setting to joint execution to meet business objectives.
Bonus Deliverable: 7 steps Linkedin Navigator approach
Program 6
Account-centric revenue engine
Transformation
From sales funnel to cross-departmental revenue funnel to set-up to measure and nurture from lead to deal
Delivered
Building and implementing an account-centric Revenue funnel
Results
Adoption of account-centric revenue funnel, shared metric and KPIs