Cracking outcomes for your company

1. Customers with the highest propensity to buy
2. Go into the market where the magic happens
3. Content & conversation that resonates
4. You know where your customers are
5. A commercial dream team
6. A running engine

Happy employees & long-lasting happy customers

IF programs

Start with mastering the IF formula 

The only account-centric formula in the market that provides the glue between revenue, marketing, sales and purpose-driven leaders to achieve predictable recurring revenue growth.

Are you ready to change the formula in which you generate revenue and deliver value today? 

The programs are building the foundation for the future. We do this as your associate, together with your team. 


IF Formula program 1

Finding my true customers with the highest propensity to buy.


IF Formula program 2

Building your Go-To-Market where the magic happens

Content & Conversations

IF Formula program 3

Creating human and resonanting content & conversations.

Multi-integrated campaign

IF Formula program 4

Being on the channels & platforms your buyers are.

Integrated growth planning

IF Formula program 5

Enabling your commercial team

Account-centric revenue engine

IF Formula program 6

Accelarerating the Revenue Engine.

Customer Happiness

IF program Universe of Growth

Creating long-lasting happy customers


IF program Customer Advocacy

Where customers become advocates