Let me tell you a story of a sales leader I worked with

When starting to pioneer on finding the customers with the propensity to buy some years ago, he was at first somewhat skeptical. He said: "let us give it a good try as long as we do this together between marketing, tele-sales and sales."

When results came in and it was proven to be an extreme success he said: “You know Jeroen. I see this as the sniper rifle. Not adopting it would be like going back to the trenches and shout run and attack.” 

After we started to pioneer, we entered the next stage to scale it. Driving adoption in the organization and teams as this will be cultural shift / shock for some. 


You know Jeroen, I see it as a sniper rifle. Not adopting it would be like going back to the trenches, shout, run and attack.
- Peter Bout

What can you expect when you embark on a journey like this?

IF header 1800x900px leads.jpg

Get ready for..

  • Lower volume of leads, higher levels of account engagement – Say what, we get less leads 
  • Higher cost per lead – Serious, do we get less leads and have a higher price per lead 

Can we still get out of it?! 

  • Much higher conversion to sales qualified opportunities – OK now we are talking money
  • Lowering our cost of acquisition – My CFO will be happy 

Tell me more! 

  • Skyrocketing high win rate – The C-suite will love this; predictable revenue is coming in
  • Customer Lifetime Value – Wow, a value exchange between my customers and talent 

Much highers conversion to sales qualified opportunities

Now we are talking money

I can create substantially more long-lasting happy customers by happy, talented employees!

The time is now to create your story, the time is now to move the needle, the time is now to work smart, play hard.

I look forward to 2021 and beyond to help organisations in finding their true customers. 


Jeroen Hendriks 
Co-Founder & CRO at IF Associates