Let me tell you a story of a sales leader I worked with
When starting to pioneer on finding the customers with the propensity to buy some years ago, he was at first somewhat skeptical. He said: "let us give it a good try as long as we do this together between marketing, tele-sales and sales."
After we started to pioneer, we entered the next stage to scale it. Driving adoption in the organization and teams as this will be cultural shift / shock for some.