Meet Liesbeth de Rooij

My passion is  bringing together purpose with culture and marketing strategy to unlock organisations potential growth. I love to build teams across departments, countries and cultures to stand out in the crowd and achieve their growth ambitions. To help talent navigate their journey to purpose driven leadership, I am excited to share my learning and best practices through providing leadership coaching and mentoring. A trusted advisor for organisations who want to connect their purpose to what their customer want in the subscription economy with 10+ years experience marketing, demand, campaign and Go-To-Market leadership experience. 

My values in action

Drive Execute Togetherness
Imagine what is possible, then go beyond Adventurous Connect with soul
unlock success Outcome driven People in the heart
Making the impossible, possible Drinking your own champaign Caring

Organizations who want to connect their purpose to what customers want

I teach marketing, sales and purpose-driven leaders how to grow


  • Predictable recurring revenue up to multi-million euro total contract values by driving customer experience
  • By building campaign and Go-To-Market teams from 0 to 10+ employees delivering measurable result
  • Through 5+ innovative transformations making impact better, faster and sustainable with more fun
  • By investing in talent and building customer relations leading to 10x higher Customer Life Time Value


With my roots in IT & Digital, delivering experiences your customers love

Get guidance and experience to build your team and longlasting happy customers

My sweet spot is generating revenue for “subscriptions” by connecting an organization’s purpose to what customer want. Starting with your people, I figure out the best way in bringing together purpose with culture and marketing strategy to unlock your potential growth. I partner with your executive leadership team to change the game by decreasing your cost of acquisition while increasing your customer life time value.


  • I help you serve your market as a king or queen

    Purpose as the driver for your corporate strategy

    Building the right strategy for the business that is sustainable and has ability to adjust and evolve with the market is crucial. I take ownership and share my approach on giving people, culture, purpose and brand the place in your strategic planning process it needs to succeed externally as a king or queen, serving your market. Your people will feel they matter and know that they belong, that is why I believe in the power of internal commercial togetherness.

  • I drive innovative transformations that make a difference

    Move into a people-centric business world.

    I have been integrating, transforming and innovating teams to be relevant in the market and realize growth and happiness. You as a thriver want to take a different road. I will help you connect your purpose to what your customer want and take care of getting your people involved and onboarded - from the executive team to the people in the field. Bringing it alive in the market with the right approach connecting your GTM strategy and plan to your campaign execution.

  • I future proof your departments

    Be relevant and ready for growth

    I have been building marketing, demand and GTM teams teams across departments, countries and cultures to stand out in the crowd and achieve their growth ambitions. The expectations on the marketing and commercial role are continuously changing, different skills and competences are needed to add value to the market, your customers and the internal organization. Attracting, keeping and retaining your talent is more important then ever in today’s people-centric business world. I build teams where people are at the heart, to deliver value from the start. Making a true difference for your organization, your people and your market.

  • I show your talented people how to become the leader they want to be

    Leadership coaching and mentoring for your most critical team, your commercial team

    Being relevant in a subscription economy requires more than having a great product. You know people are the key differentiator. But does your talent know how to get themselves to the next level?

    My education and inspiration is focused on how to navigate the journey of your talent, to become the purpose-driven leader they want to be. I base my best practices on my personal transformation from Office Manager to GTM leader.and now turning into co-founding my own company and fulfilling the Chief Customer Officer role.

Selection of innovative transformations driven by me

Theme- based multi-channel campaigns that stay relevant for many years

From stand alone product campaigns that hardly contribute to pipeline to ROI driven multi-integrated European campaigns

Audience-centric with a human voice leading to 5x higher lead conversion

From solution-centric content to a audience-centric content strategy.

Increasing CLV and customer retention

From physical event-driven engagements to meaningful and relevant interactions, engagements and experiences for customers in a balance between digital and human.

Faster time to impact

From disjointed GTM and campaign execution to integrated GTM and campaign strategy planning and execution

outrageous conversion of 42% from lead to deal

From lead generation to integrated demand generation engine

Talent to create corporate strategy

From corp strategy by exec team only to corp strategy by role based team from all layers of the organization