For Revenue leaders this is probably a recognizable story..
Another year is coming up, and the revenue growth number is being formalized with you in the driver's seat to accomplish it.
You have plans for Marketing and Sales. Ask yourself: "Have the plans been truly connected and adopted? Or have you eperienced disjointed execution, leaving potential market share on the table?"
Delivering one integrated end-to-end commercial plan to achieve predicable revenue growth, could be a challenge.
But there is a solution
Adopt an effective yearly planning cycle that is tied to your ambitious business objectives, by rolling-out a commercial planning process that is both valuable and fun.
We can tell you, the exercise has a big impact on your commercial togetherness score for your revenue generating teams!
Here are the steps - some require input - that marketing and sales kickoff with a commercial planning session to cover the value.
Communication = key for all