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Welcome to the podcast ‘Serving your market as Kings or Queens. If you are looking for an interesting commercial, marketing and sales podcast that is bold, unfiltered, unconventional and authentic, you are at the right place. Curious how to play the game better and smarter? We will share how we crack the code to hyper growth for our customers.

We will invite amazing people, we will share our experience, first attempts in learning, cracking results and last but not at least we will give you food for thought. 

Why accepting a 20% win-rate while achieving 83% is possible


Let’s stay relevant! Liesbeth de Rooij and Jeroen Hendriks kick of the conversation around taking competitive advantage.

Discussions, trends, and real-life stories on the foundation to achieve an 83% win- rate and a value proposition that has an unfair competitive advantage when you go into the market where the magic happens.The world is changing, the market is shifting, and the game is played differently for marketing and salespeople. Press play if you want to learn how to unlock more potential growth with a laser focused approach: less effort, predictable and more success.

How can we improve, modernize and innovate marketing?

Let’s stay relevant! Liesbeth de Rooij and Jeroen Hendriks kick of the conversation around the promise of this podcast. Discussions, trends, and real-life stories on how we can improve, modernize and innovate marketing.

The world is changing, the market is shifting, and the game is played differently for marketing. Press play if you want to learn how to get on track, paint the train while driving and generate the recurring revenue and value this will lead you to.

Why kings or queens don’t dominate… They serve the market

Liesbeth de Rooij and Jeroen Hendriks kick off the conversation around the promise of “Serving your market as Kings or Queens”.

Discussions, trends, and real-life stories on how the world is changing, the market is shifting, and the game is played differently for commercial people. Yes, there is a villain that is stopping us as from reaching the promise land and serving our market. We will give a sneak peak on how hat promise land will look like, based on market conversations we are having. We are with you, get ready to kickstart your journey, we will help you get ready for your transformation and what you will get if you crack the code to hyper growth.