“Out-of-the-box” demand gen engine
Building the predictable engine your commercial dream team loves with the technology, processes and frameworks you need.
That dares to think and act differently. That FAILS and innovates. That has people in the center.
Let me share some of the out of the box demand gen engine “characteristics” from my side to implement this demand engine. I have been leading, building, transforming and innovating a demand engine from the ground up, so here we go....
Has a balance between the DNA-ICP (Ideal Customer Profile) segment on customers with the highest propensity to buy and your target market
Uses market and customer intelligence to be found in sources like annual reports to feed relevant and insightful conversations.
Makes it easy to interact and let the prospect or customer in control of both human and digital interaction.
Facilitates customer peer connections and connect relevant contacts from your network to each other.
Implements function to function relationships: e.g. marketing of supplier to marketing of customer to help and share knowledge and build a relationship...
Big opportunities for those who dare to think “Out-of-the-box” and start innovating the way they engage and add value to their customers and deliver predictable recurring revenue growth.