Connecting your purpose & brand to a topic to claim in the market
Taking an unfair competative advantage
A trust-worthy topic that resonates with the audience
Creating a topic as a team that appeals others to join you in that movement (colleagues, investors, customers, society)
A purpose-driven topic, distinctive messaging and storytelling
' Fighting for art; the voice of humanity" - ' Making IT Carbon free' - ' Serving the market by growth trough togetherness'