Cracking outcomes for your company

1. Customers with the highest propensity to buy
2. Go into the market where the magic happens
3. Content & conversation that resonates
4. You know where your customers are
5. A commercial dream team
6. A running engine


Happy employees & long-lasting happy customers

IF Formula programs


Start with mastering the IF formula.

The only formula in the market that provides the glue between the accountabilities of revenue, marketing, sales and purpose-driven leaders to achieve predictable recurring revenue growth

Are you ready to change the formula in which you generate revenue and deliver value today? 

Each program of your choice is building the foundation for the future in combination with laser focused execution with your talent.

DNA-ICP™

IF Formula program 1

Finding my true customers with the highest propensity to buy.

GTM

IF Formula program 2

Building your Go-To-Market where the magic happens

Content

IF Formula program 3

Creating human and resonanting content & conversations.

Channels

IF Formula program 4

Being on the platforms your buyers are.

Dream Team

IF Formula program 5

Enabling your commercial dream team.

Demand Engine

IF Formula program 6

Accelarerating the Demand Engine.

Customers

IF program Universe of Growth

Creating long-lasting happy customers

Advocacy

IF program Customer Advocacy

Where customers become advocates